


This statement follows a tease from EA Sports General Manager Daryl Holt, who told Axios in July 2021 that EA was “in discussions about what we want to do on the HD front” for basketball games. While EA isn’t ready to confirm when or what the next NBA Live title will be, it reaffirms its partnership with the NBA and clarifies that it still wants to make basketball games. “We don’t have any new announcements at this time, but will share more details when the time is right.”Ģ018’s NBA Live 19 was EA’s last attempt at a basketball game. “We’ve got great longtime partners in the NBA and NBPA, and EA SPORTS has a deep appreciation and love for basketball and its fans,” an EA representative tells Inverse.
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EA, however, did provide an update on its partnership with the NBA and plans for the NBA Live franchise. Inverse reached out to the NBA for comment but did not get a response by the time of publication. “We'll see if EA can actually pull it off.” “I've heard that EA wants to make it free to play, but it encountered some pushback from the NBA,” he tells Inverse. “I've heard that EA wants to make it free to play, but it encountered some pushback from the NBA.” Grubb later clarified what his sources said to Inverse. On August 19, Venture Beat’s Jeff Grubb hinted on his Giant Bomb podcast GrubbSnax that NBA Live is the next sports franchise that might go free-to-play if EA can overcome pushback from the National Basketball Association. Its answer is good news for those hoping for more competition sports video games. In an exclusive statement to Inverse, EA commented on Grubb’s claims. It’s an intriguing idea, and one that could help EA finally topple NBA 2K’s dominance, but is it true? Rather than paying $60 or $70 for a new entry, the next entry could function more like Fortnite or Call of Duty: Warzone, a free game with constant updates and microtransactions to generate revenue. However, a bit of hope emerged in August 2021 when Venture Beat’s Jeff Grubb claimed NBA Live could return as a free-to-play title.
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NBA Live 2020 was canceled, and a new game in the series hasn’t been released since. Meanwhile, EA’s NBA Live series has received mixed reviews for the past decade. NBA 2K tops the sales charts year after year. But it’s always played second string when it comes to basketball. The massive publisher’s EA Sports label dominates simulation games for football, soccer, and hockey. EA isn’t done making basketball video games just yet.
